fr·ee launch “You Are The Context” at the Guggenheim Museum

On 12/12/12, Fernando Romero and fr·ee descended upon the Guggenheim Museum to introduce “You Are The Context”, a new publication that serves as a contextual guide post for young designers. The book explores the role of context as it relates to architecture throughout history, and poses a multitude of questions for future generations, including “How do designers use their own past experiences as advantages in future projects?”